The number one goal of any documentary filmmaker is either to get lots of eyeballs on their film or to make a difference — preferably some combination of the two. (sundance.org)
Even companies that garner lots of eyeballs on the world's biggest video site — and Machinima says it generates billions of views a month — have had a hard time turning that into a profitable business, because ad rates are low and much of the money they do make goes back to YouTube. (recode.net)
► Getting In Front of the Eyeballs of Recruiters or Potential Clients on LinkedIn [LinkedIn is my jam!] (kamaratoffolo.com)