Rather than dragging it across your eye, use the flat tip to press the shadow into the base of your lashes moving along as you go. (thebeautyblotter.com)
«This way, the waterproof formula locks onto the other mascara instead of your lashes, so it comes off more easily — when you want it to,» he says. (goodhousekeeping.com)
The few times I've attempted this, I go into my nose or way too far past the end of my lash line. (justalittleblush.com)