The goal is to be a visible member of a tribe of people with the same professional interests. (sciencemag.org)
In the publishing industry I am part of the tribe of publishing professionals, self - publishing tools, service and technology providers, and authors who self - publish. (ingramspark.com)
They will be more willing to align themselves with your brand and become part of your tribe if they think you represent them in some way. (entrepreneur.com)