A note on the Fire Phone's official product page says, «We don't know when or if this item will be back in stock» — and you... (theregister.co.uk)
The handset is expected to be available through Amazon just like other BLU smartphones before it, but for now, the «Buy» button on BLU's official product page doesn't seem to do anything. (androidheadlines.com)
It won't last the 13.5 hours Microsoft touts on the official product page, but I comfortably got around seven all the time, with five or six apps running and an unspeakable number of browser tabs open. (businessinsider.com)