We've had these renewable energy efforts in the past, like after the first oil crisis in the 1970s, but they weren't sustained. (scientificamerican.com)
Thankfully they never listened and although they struggled in the early years their breakthrough came in the form of the first oil crisis in 1973. (motor-prime.com)
In their first episode, they look at the impact of the electric car and how it will cause the next oil crisis. (treehugger.com)