That's why pen names and professional online author personas exist. (webdesignrelief.com)
An author website anchors your online author persona, giving you more control over what people read about you on the Web. (webdesignrelief.com)
His successful ebooks are almost counter-intuitive for a successful print author; as an author who has written under four pseudonyms and is now trying to meld those titles into one online ebook author persona, Mayer likens himself to any other indie author who is working hard to promote books without an already established fan base. (goodereader.com)