We will put meat on the bones of the paradigm shift in ways that support stronger alignment of purpose with colleagues and encourage clearer core messaging in collaborative practice groups. (integrativelawinstitute.org)
This provides the physical core messaging document that serves as the jumping - off point for your brand. (themmachine.com)
All great brands have a fundamental core message, which sets the stage for all their other marketing and communications. (themmachine.com)