The game ends when the player's current character dies without an heir to succeed it, but otherwise, has no fixed parameters for success. (gamesauce.biz)
As you can see, displayed in the upper right is your player name, win - loss record, and current character rank. (unifiltekken.com)
With a big roster of current characters there's plenty of new moves to explore and implement for the different characters in the game for returning players. (attackofthefanboy.com)