In a previous statement, the company had said that «less than» 1.2 million pieces of customer data in total were compromised. (businessinsider.com)
The consulting firm found that close to 50 % of customers are concerned about how companies use customer data for personalization. (visioncritical.com)
A separate study released in 2016 showed that young consumers in particular wanted more control over how brands used customer data. (visioncritical.com)