Not only does a new book have a good chance with existing readers, but it's one more chance for a reader to recommend you to a friend. (makingitupasigo.com)
By writing a series, you'll give existing readers a chance to read new work that they're already inclined toward liking. (authormarketingclub.com)
I know it's not every author's content creation cup of tea, but video is becoming increasingly important as a medium to connect with new readers and strengthen the following of existing readers. (ingramspark.com)