I can see why: You get to avoid the «who's in» and «who's out» debate altogether, and put the focus entirely on you and your future life partner. (theeverygirl.com)
Writing a personal ad is like writing a love letter, a poem dedicated to your future life partner. (adultfindout.com)
It gives a great opportunity to find your future life partner without leaving your home or sacrificing the meetings with your friends and relatives. (cupid.com)