Phrases with «one's gimmick»

Sometimes I create a recipe because I have some sort of gimmick in mind. (emmafrisch.com)
Sure, it's a valuable proposition but at times, it's nothing more than a marketing gimmick of the insurer. (policybazaar.com)
I believe all those bids are just gimmick to lure fans into buying season ticket again. (justarsenal.com)
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