It is formulated to bring out a dog's inner rock star with eye - catching designs and exciting scents. (petbusiness.com)
It vaulted to success by allowing users to channel their inner rock star. (canadianbusiness.com)
Its genius was allowing anyone to access their inner rock star, and it quickly inspired a cult following, with people making YouTube videos showcasing their skills, and bars holding Guitar Hero nights. (canadianbusiness.com)