One reason for this success might be that in natural environments cues tend to be linked, so an exhaustive search may not provide much more useful information than a fast and frugal search. (newscientist.com)
The long arc of human transformation of natural environments through technologies began well before there existed anything resembling a market or a price signal. (ecomodernism.org)
The same can be said with natural environments such as the rain forest. (one-blue-marble.com)