Social media helps authors to build a large network of followers, communicate with their fans and gain credibility for their work. (stressfreebookmarketing.com)
As a moderator on BP I can tell you that those that consistently answer others posts, and give relevant answers to questions, etc. will grow a good network of followers and colleagues. (biggerpockets.com)
Similarly, it's important how you tag others on social media with a post — which becomes visible to their entire network of followers. (entrepreneur.com)