The researchers suggest that college students are not necessarily trying to create new norms in texting behaviors, but that breaking with these norms is just too tempting for them in most cases. (sciencedaily.com)
What happened during the 1930's and 1940's was that new norms of equality were established, largely through the political process. (religion-online.org)
Some of that is shifting with new norms and awareness around climate change and climate impacts. (dotearth.blogs.nytimes.com)