In addition to connecting with influencers in order to boost content marketing ROI, it's also essential that you take time to build up your own personal army of content promoters. (blog.asmallorange.com)
We authors tend to look for «social proof» to help us determine the right course of action, and it always seems, from the surface at least, that if we don't have our own personal army of followers then we're flops, failures, frauds... and other «F» words that shall go unmentioned. (draft2digital.com)
During the «dark ages» in Europe, a lack of centralized government caused local land owners to hire large personal armies. (religion.blogs.cnn.com)