Marketing of philanthropic activities is not a new concept and now appears to be the norm for most law firms with their involvement in various charitable campaigns, fundraising events and pro bono work. (slaw.ca)
They keep a low profile, but have emerged publicly for philanthropic activities. (canadianbusiness.com)
There are many marketing benefits from philanthropic activities including costs which are lower than other marketing initiatives, increased media exposure and brand recognition. (slaw.ca)