But car companies have long product cycles, and the car systems that looked so good in the 2005 model haven't changed any for the 2007 model. (cnet.com)
They've said before they run a 10 year product cycle in most cases. (blog.us.playstation.com)
Within those companies, the design efforts have led to a measurable impact to business results — leading to more sales, higher customer retention, and faster product cycles. (inc.com)