BMW and Mercedes - Benz have been at each other's throats for decades now, with each brand's respective sports cars trying to take the other down on... (bmwblog.com)
The popularity of these men, as well as the business value they drive for their respective sports, is tied not only to their skill, but also to their showmanship. (inc.com)
We also leverage our ambassador relationships when we advertise within their respective sports. (inc.com)