While regulations often prevent companies from making specific claims about what their products can do, products should be aligned as solutions to common problems pet parents see. (petbusiness.com)
On its own website, the blanket is now advertised with less specific claims about improving mood, reducing stress, and promoting restful sleep. (health.com)
So yes, the qualifications and experience of those who make specific claims of this kind do become important; and it would be naive to think otherwise. (realclimate.org)