While early, approximately 65 % of total paid subscribers have chosen the entire Creative Cloud membership offering as opposed to point product subscriptions. (seekingalpha.com)
It is the difference between the policy's current cash value (i.e., total paid in by owner plus that amount's interest earnings) and its face value / death benefit. (en.wikipedia.org)
But the real surprise was the service revenue with total paid subscriptions reaching 270 million, that's up by 100 million from a year ago. (ino.com)