You may prefer to sell an option that is at the money, sacrificing upside potential in return for collecting a higher premium. (blog.mdwoptions.com)
It has significant upside potential as a recruiting and hiring tool for job seekers and recruiters. (thecollegeinvestor.com)
-- Finally, just because I calculate high upside potential doesn't mean I'd actually recommend or dream of buying a particular share! (wexboy.wordpress.com)