If you can draw readers in with multiple titles with the same ongoing storyline, you increase your chances of growing an audience and building a brand. (publishingtalk.eu)
It was headlined by the final match in the Undertaker vs. Brock Lesnar rivalry and seemed to feature the final chapter in several ongoing storylines. (sbnation.com)
The ongoing storyline isn't completely unexpected — every other Trek series had them too. (theatlantic.com)