You mean that there's a mindset problem with bloggers and other online content creators, where they just don't think of themselves as authors? (thebookdesigner.com)
Experienced online content creator with knowledge of various aspects of media production, including blog posts, content management software, editing and public relations. (livecareer.com)
Lawyers may be great writers, but they will be better online content creators if they can master some basic SEO rules in order to get their articles in front of their desired audiences. (lawseo.uk)