For games that already feature multiplayer, that's going to add online functionality, but for single player games, it will implement a kind of online pass and play system. (thesixthaxis.com)
Since I buy nearly all my games new, I usually have no problem with online pass programs by publishers. (warpzoned.com)
So far the controversial online pass programme has only really affected sports games. (thatvideogameblog.com)