For this reason, as well as others discussed below, it's critical that content marketers use testing to identify potential optimization opportunities and advantages for targeting and engaging audiences. (contentmarketinginstitute.com)
I always want to share the best possible offer I can find; otherwise, we may all be leaving miles or optimization opportunities on the table. (themilesprofessor.com)
We want to give them access to these kinds of optimization opportunities through the data points that we've gathered, not just for their shipments but for also what we're seeing for other people's shipments.» (inc.com)