The phrase "optimization process" refers to the act of making something as good or efficient as possible. It involves analyzing and improving a system or method to achieve the best possible outcome with the available resources. Full definition
To be clear, all of the entrants are likely to have gone through a similar optimization process in that they will have somehow worked to maximize their performance along the success metrics. (lawyerist.com)
On page SEO is an integral part of the whole website SEO or search engine optimization process. (digitalgyd.com)
The on site optimization process involves implementing these selected keywords into the body content, meta tags, and customized URL for each page of content. (searchmarketingstandard.com)