Common shares are ordinary company shares most commonly held by founders and employees, although there are plenty of exceptions where early investors have also invested into the common shares. (seedinvest.com)
Some ETFs offer exposure to investments such as small companies, emerging markets or commodities that may be harder to sell in certain circumstances, or more complex and volatile than ordinary company shares. (moneysmart.gov.au)
Warren Buffett, his most known follower, realized over time that it often gives better results to invest in fairly valued stocks with a wide moat vs investing in ordinary companies selling at a great discount. (quityourdayjob101.com)