The phrase "original title" refers to the first or primary name given to something, such as a book, movie, or artwork. It is the unique and authentic name that was chosen by its creator or author. Full definition
We are eager to have these newly imagined digital versions of original titles available. (publishingperspectives.com)
At this point we are focused entirely on developing and publishing our own original titles for core gaming platforms - PC and consoles. (exorstudios.com)
So we talk about the need for original titles in the new console era. (theguardian.com)