What sets it apart from other green teas is that it comes in powder form — the entire tea leaf is ground. (thenutritionadventure.com)
Unlike other green tea that's manufactured into tea bags, then steeped in water — with matcha you're drinking the entire leaf, in powdered form. (downshiftology.com)
Unlike many other green teas, plants used for matcha are first covered and grown in the shade for 20 weeks before they are harvested. (mindbodygreen.com)