There are other promo sites from which I receive daily emails after I opted - in and chose my genres. (tobecomeawriter.com)
For indie authors in particular, many things might be higher priority than paying to have bookmarks or other promo made, such as editing or the cover itself. (jamigold.com)
Price it at free; use ebook booster or other promo sites to get it everywhere. (creativindie.com)