Some of the market research firms ended up getting lazy and if you perform well in one focus group they start inviting you back for other similar projects. (millennialmoney.com)
I'm familiar with it (and other similar project management techniques and strategies) from work, and I applied them in writing as well. (writerunboxed.com)
They should have fought the tendency to look at all the specifics of their own project and instead used other similar projects as a reference point. (lawyerist.com)