Of course, launching a successful viral campaign involves much more than just dreaming up a clever video, and for every viral campaign that claws its way to the surface of the public mind, dozens or hundreds of others sink leaving scarcely a ripple. (epolitics.com)
Moreover, with only one sink's p - trap contaminated, running water alone — with no nutrients — was enough for the bacteria to infiltrate three other sinks through the common drainpipe in just 1 week. (sciencemag.org)