To put those figures in perspective, here's some info about how much other smartwatches on the market today will set you back. (heavy.com)
Which does make it considerably more affordable than most other smartwatches on the market. (androidheadlines.com)
Bottom line: The app doesn't work flawlessly and is prone to syncing issues, but there is a Windows 10 Mobile app, which is more than you can say about other smartwatches on the market. (windowscentral.com)