You can include bookmarks, buttons, or other swag in your packages going out, increasing your exposure and helping each other gain new fans. (buildbookbuzz.com)
I, myself, always have business cards, bookmarks, ink pens, book cover postcards, and other swag items that I send out to whomever wants it and I hold a huge giveaway on my Facebook page every release day. (lachesispublishing.com)
Most Swag comes in varying quantities of water, the unit of currency in the SteamWorld, but each mission also features other Swag that includes weapons, utility, and treasures. (nintendocastle.com)