The 1:1 point transfer to other travel programs gives travelers additional discounts when using points for their trips. (wisebread.com)
However, other travel programs let you get to Hawaiian for a lot less points. (creditdonkey.com)
From the Citibank Rewards Program, points may be transferred to a number of other travel programs, including the Velocity Frequent Flyer, Krisflyer, AsiaMiles or Skywards programs.. (austravelpoints.com)