They also determined that the emotional assessment of the image depends on which other versions of it are shown. (sciencedaily.com)
Thanks to the time traveling, dimension hopping plot, things change when our hero meets other versions of himself. (glitchcat.com)
Before the trailers dropped (both featuring a few seconds of different footage), the official handle also posted a new poster for the film with other versions of it following shortly afterwards. (jamie-dornan.net)