Don't limit funnel points to those currently in your marketing mix, but consider new outreach methods based on how visitors like this will find you. (contentmarketinginstitute.com)
Since you don't know much about them yet, it's best to use a mix of outreach methods until you can narrow down their preferences. (rismedia.com)
You can start a conversation right through Facebook's Messaging platform, reducing the barriers to getting in touch and coming across as a more personal outreach method. (entrepreneur.com)