The phrase "outright market" refers to the buying or selling of a financial instrument or asset for immediate delivery. It means trading in the actual asset as opposed to trading in derivatives or futures contracts. Full definition
When it comes to pricing matches and even longer - term outright markets such as Premier League champion, setting is a largely statistical exercise. (justarsenal.com)
Outright markets contain many more options such as the 20 teams that can win the English Premier League. (dailyaccas.com)
Sports Odds History — Archived outright markets odds for the Super Bowl, Champions League and much more (premiershiptips.com)