It should be part of any author's overall book marketing strategy, and successful self - publishers know how to incorporate as much quality metadata as possible into their sales plans. (ingramspark.com)
Book reviews are an important part of an author's overall book marketing strategy. (thecadencegrp.com)
How blogging, building an «author platform», and social media must fit together as part of an overall book marketing strategy. (kevintjohns.com)