Dating apps specifically had a stigma, and were focused exclusively on paid acquisition which didn't really create the same community an organic user base provides. (onlinepersonalswatch.com)
The overall performance of the message was usually in the neighborhood of how paid acquisitions performed, sometimes closer to the list swaps group. (epolitics.com)
We also have just started paid acquisition and some advertising digitally, which also drives inbound. (policygenius.com)