To try and make a bigger impact on recruiters and hiring managers, we agreed to make a change to the cover letter similar to what Liz Ryan would ask you to do in a pain letter. (topresume.com)
Read Liz Ryan's post on writing a «pain letter» and start drafting your own! (blog.aftercollege.com)
A pain letter, in case you're unfamiliar with the term, is a letter in which you try to sell yourself to the prospective company by identifying something that pains them, and showing yourself in the unique and perfect light to fix it. (thejobnetwork.com)