I think of it as the «brown paper packages tied up with strings» phenomenon. (slaw.ca)
Whether it's brown - paper packages tied up with string or gift wrap crafted from a page or two of a vintage book, understated elegance is the name of the game. (styleathome.com)
From magazine covers to bus shelters, movie posters to toilet paper packaging, a marketing graphic designer leaves his mark everywhere. (work.chron.com)