These online dating services are a brilliant marketing ploy to get people to think that there's a huge paradox of choice. (cupidspulse.com)
Some people would blame a similar phenomenon known as «the paradox of choice,» which contends that too many options can make people feel less satisfied. (entrepreneur.com)
Rather than offering a promotion on a wide array of products or services, the paradox of choice suggests that narrowing down to one or two options will be drive more sales in the long - term and decrease return rates. (entrepreneur.com)