While some social media campaigns might be developed in - house (for big - budget books), social media often falls to the author as part of platform development. (thebalancecareers.com)
I've written before how product is the most important part of your platform, but I'd like to break it down further. (badredheadmedia.com)
Every author needs a platform from which to sell their work, and a website is an integral part of that platform. (sarah-holroyd.com)