Within your brand, you can highlight particular elements of your brand that match the needs of particular employers. (careerdigital.com)
When you know the target job and its requirements, you can start thinking of your job skills and qualifications that match up with what particular employer needs. (prime-resume.com)
Look at the skills that particular employer wants and find examples of when you used or developed that skill during your work experience. (targetjobs.co.uk)