Heck, even fanboys of particular franchises and publishers / developers are just as bad. (n4g.com)
That said, I don't really see anything wrong with Nintendo or Sony «milking» particular franchises so long as quality stays high. (gimmegimmegames.com)
Choosing the Right Franchise: Get to Know Thyself Before you jump into any particular franchise opportunity, you need to start by getting intimate with yourself. (inc.com)