Direct mail, targeted cable tv buys and niche radio ads are all good ways to concentrate resources on reaching particular voters with particular messages. (epolitics.com)
Social media allows politicians and others trying to influence elections to target particular voters at a relatively low cost compared to television or radio ads that reach a broader audience, said Borrell executive Kip Cassino. (usatoday.com)
Since the 2012 presidential election, political campaigns are increasingly using Facebook to target particular voters in a more precise, cost - effective way. (usatoday.com)