"Percent lift" refers to the increase or improvement in a certain measure or outcome compared to a baseline. It shows the percentage of growth or change in a particular variable, usually indicating a positive impact or advancement. Full definition
I don't know about you, but a 20 percent lift overnight is pretty darn awesome! (entrepreneur.com)
Will these actions get you to a 20 percent lift over the next 12 months? (entrepreneur.com)
Bryan Harris from Video Fruit has seen 20 to 30 percent opt - in rates on blog posts, and Brian Dean from Backlinko has had a 185 - percent lift in conversions. (entrepreneur.com)